Our Commitment

Tough Trade Co. is committed to ensuring that our website is accessible to everyone — including people with visual, auditory, motor, cognitive, and neurological disabilities. We believe that access to sexual wellness information and products is a right, not a privilege, and that no one should be excluded because of a barrier on our site.

Our goal is to provide an experience that is perceivable, operable, understandable, and robust for all users, regardless of ability or the assistive technology they use.

Standards

We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA. These internationally recognized guidelines define how to make web content more accessible to people with disabilities.

Our approach to meeting these standards includes:

• Proper semantic HTML with meaningful heading hierarchy
• Descriptive alternative text for all meaningful images
• Sufficient color contrast ratios across all text and interactive elements
• Full keyboard navigability throughout the site
• Visible and distinct focus states on all interactive elements
• Responsive design that supports zoom up to 200% without loss of content
• Touch targets sized at a minimum of 44×44 pixels
• Screen reader compatible markup and ARIA labels where appropriate
• Skip-to-content links on all pages
• Respect for the prefers-reduced-motion user preference

Ongoing Improvements

We treat accessibility as an ongoing commitment rather than a one-time implementation. We regularly audit our site using a combination of automated testing tools and manual review, including testing with screen readers and keyboard-only navigation.

Known limitations are documented and tracked in our development roadmap. We prioritize fixes based on impact to users and work to resolve critical issues as quickly as possible.

As we introduce new features or redesign existing sections of the site, accessibility is evaluated as a core part of the design and development process — not as an afterthought.

Third-Party Content

Our site integrates third-party tools and services including payment processors, review platforms, chat support, analytics, and marketing systems. While we select partners with accessibility in mind, we cannot guarantee full control over the accessibility of third-party content and interfaces.

When we identify accessibility issues with third-party content embedded on our site, we report them to our partners and advocate for resolution. Where third-party tools cannot be made fully accessible, we work to provide equivalent alternatives.

Feedback

We genuinely welcome feedback on the accessibility of our site. If you encounter a barrier that prevents you from accessing content or completing a task, please let us know. Your feedback is one of the most valuable tools we have for identifying and addressing issues.

When you contact us with an accessibility issue, please include:

• A description of the barrier you encountered
• The URL of the page where the issue occurred
• The assistive technology and browser you are using, if known

We aim to respond to all accessibility feedback within 2 business days and to resolve identified issues as quickly as our development schedule allows.