Correcting Your Information

If your physical or email address changes, please notify us in writing or update your user account information to keep our records current. This helps prevent delays in receiving your orders or warranty status. Tough Trade Co. is not liable for lost goods or incomplete services resulting from your failure to update your information.

To exercise your rights regarding your personal data, or to request access to, correction, or deletion of any personal information you have provided, please contact us via email at [email protected] with the subject “Privacy Inquiry – Request Regarding Access or Change.”

We may not be able to accommodate requests to delete or modify your personal data if doing so would violate any applicable law or regulation, or if retention is necessary to:

• Exercise the right of freedom of expression and information
• Comply with a legal obligation
• Address security concerns or prevent and investigate fraud
• Maintain proper record-keeping
• Administer our Website and business effectively
• Protect the vital interests of you, us, or any third party
• Establish, exercise, or defend legal claims

We reserve the right to verify your identity and residence before granting access to, modifying, or deleting your data, and may impose reasonable conditions on these requests, subject to applicable legal restrictions.

If you delete your User Contributions from the Website, copies may still be viewable in cached and archived pages or could have been copied or stored by other users. Use of information provided on the Website, including User Contributions, is governed by our Terms of Use.

Your California Privacy Rights

California Shine the Light Law
Under California Civil Code Section 1798.83, California customers can request information regarding whether Tough Trade Co. has disclosed personal data to third parties for direct marketing purposes. We do not share your personal data with non-affiliated companies for their direct marketing purposes without your consent.

California Consumer Privacy Act (CCPA)
California residents have specific rights regarding the information we collect or maintain about you, as outlined below.

1. Notice of Collection
   We may collect information about consumers in the following categories of personal data, as defined by the CCPA. Over the past 12 months, we have collected information from the following sources for the specified business or commercial purposes and shared it with the following categories of third parties.

• Identifiers: Real name, postal address, email address, IP address, and similar identifiers.
  • Sources: Directly from consumers when interacting with our website, signing up for newsletters, and submitting warranty forms.
  • Purposes: Marketing our products and services, responding to inquiries, and providing training.
  • Third Parties: Third-party email marketing services.
• Characteristics of protected classifications: Such as age or gender.
  • Sources: Directly from consumers during newsletter sign-ups.
  • Purposes: Age verification and marketing.
  • Third Parties: Third-party email marketing services.
• Commercial Information: Records of products purchased or considered.
  • Sources: Warranty forms and customer inquiries.
  • Purposes: Marketing insights and responding to inquiries.
  • Third Parties: We do not share this information with third parties.
• Internet Activity: Browsing history and interactions with our website.
  • Sources: When interacting with emails sent to consumers.
  • Purposes: Marketing insights.
  • Third Parties: We do not share this information with third parties.
• Professional Information: Provided by consumers.
  • Sources: Directly from consumers.
  • Purposes: Marketing and training.
  • Third Parties: We do not share this information with third parties.
• Inferences: Preferences and characteristics.
  • Sources: Directly from customers and through website interactions.
  • Purposes: Marketing insights.
  • Third Parties: We do not share this information with third parties.

2. Your Right to Know About Personal Information Collected or Disclosed
   You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you. Requests can be made twice within a 12-month period. You may request any or all of the following:

• Categories of personal information collected in the last 12 months.
• Categories of sources from which the information was collected.
• Business or commercial purposes for collecting your personal information.
• Categories of third parties with whom we have shared your personal information.
• Specific pieces of personal information collected about you.

Instructions for Requesting Information:
To make a request, email us at [email protected]. Include details about the information you seek and your contact information.

Verification Process:
For category requests, provide at least two pieces of personal information. For specific information, provide three pieces and a signed and notarized declaration.

3. Disclosure or Sale of Personal Information
   We have not sold personal information to third parties for business purposes in the last 12 months. We do not knowingly collect or sell personal information from minors under 18 years of age.
4. Your Right to Request Deletion of Personal Information
   You may request deletion of any personal information we have collected from you. Exceptions include situations where we must retain your personal information to:

• Complete transactions or provide requested goods/services.
• Address security incidents or illegal activities.
• Comply with legal obligations.

Instructions for Requesting Deletion:
To request deletion, email us at [email protected], specifying what information to delete and including your contact information.

Verification Process:
For low-risk deletions, provide at least two pieces of personal information. For high-risk deletions, provide three pieces and a signed declaration.

5. Right to Opt-Out of the Sale of Personal Information
   We do not sell personal information. If this changes in the future, we will notify you of your right to opt-out.
6. Right to Non-Discrimination for Exercising Privacy Rights
   We will not discriminate against you for exercising your privacy rights, including not denying services or charging different prices.
7. Authorized Agent
   You may designate an authorized agent to make a request under the CCPA by providing written permission. We will require proof of authorization.
8. Notice of Financial Incentive
   We do not offer financial incentives or price/service differences in exchange for the retention or sale of consumer information.
9. Exceptions
   We may aggregate or de-identify your information so it no longer relates to you individually, which is not subject to this Privacy Policy.
10. Consumers with Disabilities
    California consumers with disabilities may email us at [email protected] for information on accessing this notice in an alternative format.

Contact Us
For questions or concerns about this Privacy Policy or our practices, or to exercise your rights, please email us at [email protected].

Special Rights for European Residents
If you reside in the European Union, you may have additional rights under the GDPR, including access, rectification, erasure, and the right to lodge a complaint with a supervisory authority. These rights are not absolute, and exceptions apply.

Privacy Shield & Data Protection Authorities
We comply with the EU-U.S. Privacy Shield Framework for the collection and retention of personal data from the European Union. For inquiries regarding our policies and Privacy Shield principles, contact us at [email protected] with the subject “US Privacy Shield – Data Protection Inquiry.”

Data Security
We have implemented measures to secure your personal information from accidental loss and unauthorized access. All information is stored on secure servers with encryption and password protection. You are responsible for maintaining the confidentiality of your password.

Communications from the Site
We may send emails regarding special offers and updates. Established members may receive information about products and services. Users may opt-out of newsletters or promotional communications.

Sharing Legal Disclaimer
We may disclose personal information when required by law or in good faith belief that such action is necessary to comply with a legal process.

Sharing with Third Parties
We do not share customers’ email addresses with third parties unless required by law. We may share name and mailing address information with select third parties unless you request removal by emailing [email protected].

Choice/Opt-Out
Customers may opt-out of having their information used for purposes not directly related to our site. To unsubscribe from newsletters or promotional communications, click the opt-out link in the email or visit our contact page.

Security
We take precautions to protect customer information online and offline. Sensitive information submitted via our website is encrypted. Access to personally identifiable information is limited to employees who require it for their job duties.

Supplementation of Information
To fulfill our obligations to customers, we may supplement the information we receive with information from third-party sources.

Changes to Our Privacy Policy
We may modify this Privacy Policy at any time by posting a new version on our website. If material changes are made, we will notify you through a notice on our website or via email. The effective date of the last revision will be noted at the top of the page.