Information We Collect

We collect information in two ways: information you provide directly and information collected automatically when you use our site.

Information you provide may include your name, email address, shipping and billing address, phone number, and payment details when you create an account, place an order, subscribe to our emails, or contact our support team.

Information collected automatically may include your IP address, browser type, operating system, referring URLs, pages visited, and time spent on those pages. This information is collected through standard web technologies including cookies, pixels, and log files.

Cookies

Our site uses cookies — small text files stored on your device — to improve your browsing experience, remember your preferences, maintain your shopping cart, and understand how visitors use our site.

We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period). You may disable cookies in your browser settings at any time; however, some features of the site may not function correctly without them.

By continuing to use our site, you consent to our use of cookies in accordance with this policy.

Analytics

We use third-party analytics services, including Google Analytics, to understand how visitors interact with our website. These services collect information about your browsing behavior in aggregated, anonymized form and help us make informed decisions about site performance and user experience.

Google Analytics may use cookies to collect this data. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

We do not use analytics data to build individual user profiles or target you with advertising without your consent.

Marketing Emails

If you opt in to our mailing list — at checkout, through a sign-up form, or elsewhere on the site — we may send you promotional emails including new product announcements, editorial content, exclusive offers, and store updates.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email we send, or by contacting us directly. Please allow up to 10 business days for your request to be processed.

Unsubscribing from marketing communications does not affect transactional emails related to your orders, account, or support requests.

Third Parties

We do not sell, trade, rent, or otherwise transfer your personal information to third parties without your consent, except as described in this policy.

We may share your information with trusted third-party service providers who assist us in operating our website, processing payments, fulfilling orders, providing customer support, or delivering marketing communications. All such providers are contractually required to maintain the confidentiality of your information and may not use it for any purpose other than the services they provide to us.

We may also disclose your information when required to do so by law, court order, or governmental authority, or to protect the rights, property, or safety of Tough Trade Co., our customers, or others.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, including to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.

When your information is no longer required, we will delete or anonymize it in a secure manner. Certain information may be retained in backup systems for a limited period before being permanently deleted.

You may request the deletion of your account and associated personal data at any time by contacting us. Please note that we may be required to retain certain information for legal or regulatory reasons even after your request.

Your Rights

Depending on your location, you may have certain rights with respect to your personal information, including the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your personal data
• Opt out of the sale or sharing of your personal data
• Receive your data in a portable format
• Withdraw consent where processing is based on consent

California residents may have additional rights under the California Consumer Privacy Act (CCPA). To exercise any of these rights, please contact us using the information below. We will respond to verified requests within the timeframe required by applicable law.