About Us

Our Origins: Inspired by the City of Angels

Tough Trade Co. was born in Los Angeles, a city renowned for pushing boundaries, celebrating diversity, and fostering bold new ideas. Established in 2024, our brand draws from the creative pulse of LA’s vibrant neighborhoods, where art, expression, and individuality converge. This city inspires us to champion self-discovery and inclusivity, building a brand dedicated to empowering authentic journeys. Just as LA stands for freedom and possibility, Tough Trade Co. is here to support you with a place to explore, express, and embrace your truest self.

Championing Self-Expression & Inclusivity

We’re committed to providing more than products; we offer a supportive, judgment-free space for people of all backgrounds. Tough Trade Co. stands proudly for the LGBTQIA+ community, advocating for safe, inclusive spaces where everyone can explore their unique journey with respect and pride. Here, self-expression and diversity are celebrated as essentials to a full, empowered life.

Empowerment Through Knowledge & Quality

We believe that confidence in exploring your desires begins with access to reliable information and thoughtfully curated products. Our collection is handpicked with an emphasis on quality, designed to support your comfort and satisfaction. Our guides, blogs, and educational content are crafted to make every step of your journey informed, safe, and enjoyable.

Building a Community with Heart

At Tough Trade Co., our community drives everything we do. We strive to create a culture of belonging, empowering each person to embrace self-love, body positivity, and pride. Join us in celebrating a world where individuality, confidence, and connection are not only welcome but encouraged. Together, we’re building more than a brand—we’re creating a movement.

What Our Customers Are Saying

"From my first order, I felt like a valued part of the Tough Trade community. Their focus on education and body positivity is everything. It’s rare to find a brand so invested in making everyone feel seen."

— Jory, 30

"Finding Tough Trade Co. was a game-changer! I really appreciate what they stand for and the empowering approach they take. Love it here!"

— Adrian, 39

"After searching for gay-owned brands to support, I found Tough Trade Co. and it was exactly what I was looking for. I wanted to shop somewhere that is actually a part of the community and supports it, rather than just buying from big corporations like Amazon. I love the vibe and the products—they’ve earned my loyalty!"

— Marcus, 29

"Tough Trade Co. is my go-to for all things pleasure-related! Their product quality is always on point, and I love that they’re dedicated to LGBT empowerment. There’s a sense of community I haven’t found elsewhere."

— Aaron, 41

"Just bought a few ‘starter’ toys from the site. As someone new to exploring, I was honestly nervous at first, but after reading the articles on their blog, I felt much more comfortable. I’ll definitely be back!"

— Tony, 19

"I’m new to buying toys, and Tough Trade Co. made it a breeze! Everything was straightforward, and the detailed guides really boosted my confidence to explore something new. I can’t wait for my next order!"

— Jared, 22

"Tough Trade Co. has an incredible selection! I was thrilled to find such a wide range of products. It’s clear they put a lot of thought into curating their offerings, making it easy to find just the right fit for any preference. Highly recommended!"

— James, 35

"I was impressed by Tough Trade Co.’s service. Not only did I get free shipping, but my order arrived in super discrete packaging. It’s clear they understand privacy, which I appreciated since I’ve got a nosey neighbor!"

— Daniel, 53

"If I could, I'd give them a zero star because I need to gatekeep this brand. Too good for the mainstream!"

— Seamus, 23